boston

May 22nd

SAVE THE DATE

FOR BBR 2019

Program: 9-5 pm • Reception: 5-7 pm

SAVE THE DATE FOR THE PREMIER EVENT ON BRAND AND BRAND RELATIONSHIPS!

Risky Business: Understanding and Mitigating Brand Risk

Questrom School of Business, Boston, MA

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Uniting Academics & Practitioners

Advancing the Branding Domain

Welcome to

the Institute for

Brands & Brand

Relationships

The annual BBR conference brings together branding experts from academia and industry to discuss the latest research and advancements in branding and brand relationships. This year’s program will focus on brand risk in the current evolving socio-political environment. Our speakers will discuss whether and how brands should take a stand on social and political issues, and what the consequences and benefits of doing so are. We will further discuss intriguing consumer phenomena, trends, and branding practices, and their impact on consumer-brand relationships. Discount registration price is available for doctoral students, and BU students and alumni.

Sponsors

Sponsorship opportunities are available for this year’s conference. Please contact BBR for further detail.

BBR Working Paper Submission

To submit a paper for the working paper reception, please send a one-page summary that includes: the paper title, names of the presenter and co-authors, and a long abstract.

Accommodations

Accommodations are available at the nearby Hotel Commonwealth in Kenmore Square. Reservations must be made by April 21.

Past Conference Programs & links