The annual BBR conference brings together branding experts from academia and industry to discuss the latest research and advancements in branding and brand relationships. This year’s program will focus on brand risk in the current evolving socio-political environment. Our speakers will discuss whether and how brands should take a stand on social and political issues, and what the consequences and benefits of doing so are. We will further discuss intriguing consumer phenomena, trends, and branding practices, and their impact on consumer-brand relationships. Discount registration price is available for doctoral students, and BU students and alumni.