Thomas Clayton O’Guinn
Thomas (Tom) Clayton O’Guinn is a Professor of Marketing, the Irwin Maier Distinguished Chair in Business, and the Marketing Department Chair, at the School of Business, University of Wisconsin Madison. Professor O’Guinn’s research is broadly sociological. His work is often near the intersection of sociology and social psychology, or micro-sociology. Among his most notable works are several multi-method pieces, including survey data, content analysis, and ethnography. His work began with studies of special groups of consumers, such as Mexican-American immigrants, then moved to those consumers who used consumption in a compulsive manner, and then to how various strata were affected by television viewing in terms of their beliefs about others, or economic and consumption norms. He then co-founded (along with then doctoral student, Albert Muniz, Jr.), a research stream on consumption and brand-centered communities. More recently his work explores social strata, particularly social class, as it relates to the use and value of physical space within commercial settings, and the value of objects and services delivered with them. He is also currently working on social class and consumption within New American Urban neighborhoods, institutional responses by marketers to social disruption, and a sociological model of brands. He received his Ph.D. from the University of Texas at Austin. Prior to coming to Wisconsin he was at The University of Illinois Urbana-Champaign.
Leyland F Pitt
Leyland F Pitt is Professor of Marketing and the Dennis F. Culver EMBA Alumni Chair of Business at the Beedie School of Business at Simon Fraser University, Vancouver, Canada. His research focuses on Services marketing, entrepreneurship and marketing strategy, and marketing-information technology interface. He is the author of more than 300 articles in peer-reviewed journals, and recipient of the Tamer Cavusgil Award of the American Marketing Association for the best article in Journal of International Marketing. Professor Pitt has also won many awards for teaching excellence, including the Outstanding Marketing Teacher of the Academy of Marketing Science, and the AMA Solomon-Marshall-Stewart Pearson-Prentice Hall Innovative Marketing Teacher Award, and was elected a Distinguished Fellow of the Academy of Marketing Science in 2012. He holds adjunct professorships in marketing at the Royal Institute of Technology, Stockholm, and at the Vienna University of Economics and Business. Professor Pitt has also presented in-house management development programs in major organization worldwide, including British Airways, Unilever, HSBC, Ernst and Young, Dixons, Volkswagen, SABMiller, the Australian Customs Service, Kone, Siemens and the Royal Metropolitan Police.
Pierre Berthon is a Professor of Marketing, Professor of Information Design and Corporate Communication, and the Clifford F Youse Chair of Marketing & Strategy at Bentley University. Professor Berthon’s teaching and research focuses on electronic commerce, marketing information processing, organization and strategy, and management decision-making. Professor Berthon has held academic positions at Columbia University, Henley Management College, Cardiff University and University of Bath. Before joining academia, he worked for Lotus Engineering and Lotus Sports Cars as a development engineer. Professor Berthon has worked with various national and international organizations including BP, Shell, Ernst and Young, Price Waterhouse, Colgate Palmolive, The Economist, The Metropolitan Police, Monsanto, Southern Life, Tompson Travel, Desmonds Textiles, Juta Press, Cosmopolitan, Pricewaterhouse Coopers and Oxford University Press.
Neeru Paharia is an Associate Professor of marketing at Georgetown University. Her research on political consumption examines when and under what conditions consumers are likely to wield their buying power to express their political views and enact social change. A second research steam examines how people signal their status and identity using top dog and underdog brands, or by communicating how busy they are. Her award-winning research has been profiled in a number of prominent media outlets (New York Times, NPR’s Morning Edition, Washington Post), including a full episode of NPR’s Hidden Brain, where we discussed how people use money to express their political views. She received her doctorate from Harvard Business School.
Nailya Ordabayeva is Assistant Professor of Marketing at the Carroll School of Management, Boston College. She holds a Ph.D. in Management from INSEAD and a B.Sc. in Management from Bilkent University. Prof. Ordabayeva researches how social and sensory perceptions influence consumers’ purchase decisions and how they impact wellbeing. Her expertise focuses on the effects of inequality, status, and sensory perception on consumer decisions. She is the recipient of the 2019 SCP Early Career Award. Prior to joining Boston College, Prof. Ordabayeva was a faculty member at Erasmus University.
Tim Powell is president of The Knowledge Agency® (TKA), a New York-based boutique management research and consulting firm. He is the developer of I-TRACK™, a brand intelligence program installed at major CPG and pharma companies, and the Brand Equity @ Risk™ (BE@R) valuation model. He’ll discuss his latest research, published by The Conference Board as Brand Equity Risk: Challenges in the Digital Marketing Era. He serves as a Senior Fellow of The Conference Board Marketing and Communications Center and on the faculty at Columbia University. BA Yale College, MBA Yale School of Management.
Patrick Marrinan is a co-founder and Managing Principal of Marketing Scenario Analytica (MSA). By applying measurement, monitoring and mitigation approaches, MSA helps firms improve their marketing readiness in an era of consumer activism and political populism, working with marketing organizations and investors to preserve brand and asset value. MSA transforms activism issues into business opportunities. Patrick consults with numerous firms to improve their marketing process and go-to-market strategies. He spent over 30 years as a global advertising executive and business builder at BBDO, McCann Erickson and Young & Rubicam. Boston College BA, NYU MBA.
Neal Thurman brings many threads of his career together for the founding of the Brand Safety Institute. His career started in Industrial Psychology managing major standardized tests and certification programs for higher education and professional organizations. After receiving his MBA from the Goizueta Business School at Emory University, he worked for digital agency Think New Ideas consulting to start-ups and Fortune 500 clients including Sony Electronics, UPS, Coca-Cola, Axciom, Hard Rock Café, and Fannie Mae on how to harness new digital technologies to enhance existing business models and create new ones. The entrepreneurial bug led to being on the founding team of two successful bootstrapped professional services start-ups – Customer Value Partners and Black Turtle Services – where he served in a variety of executive management roles including oversight of Product Development, Profitability, Accounting and Finance, Human Resources, Contracts, Facilities, and IT while continuing to work with clients like AOL, Cricket Wireless, the McGraw-Hill Companies, and the US Federal Government on solving critical business problems. While helping build Customer Value Partners into an Inc 500-winning firm, he also co-founded a blog about English Premier League soccer that has moved from the Blogger platform to YahooUK to SBNation to the Rotoworld.com division of NBC Sports Digital. In addition to his duties as Co-founder of the Brand Safety Institute and for Rotoworld, Neal serves as the Director of the Coalition for Better Ads championing customer experience in the digital advertising.
Janet Comenos is the co-founder and CEO of Spotted, a celebrity data company helping brands and agencies make smarter celebrity-based marketing decisions. She sits on the board of TUGG and holds a B.A. from the University of Pennsylvania.
Desiree F. Moore
Desiree F. Moore is a litigation partner and co-founder of the firm’s Digital Crisis Planning & Response (DCPR) client solution. She counsels corporations, educational institutions, and high-profile individuals in proactively planning for and effectively managing digital crisis situations, including where corporations and their executives are defamed, harassed, or impersonated online, university and other education scandals, corporate imposter accounts and websites, and leaked confidential and proprietary information. In this capacity, Ms. Moore also regularly helps clients proactively identify and manage the risks associated with social media use. Ms. Moore counsels individuals and corporations alike on social media best practices, how to effectively implement regulations for social media use in and outside of the workplace, and implementing discipline for unlawful social media use.
As a trial attorney, Ms. Moore has successfully litigated in state and federal court and has managed high-level disputes in sectors such as cryptocurrency, social media, intellectual property, entertainment, product liability, labor and employment, and class action defense at the trial and appellate court level. As a co-resident of the firm’s Doha, Qatar office, Ms. Moore also has extensive experience in domestic and international arbitration. Ms. Moore is actively involved in the firm-wide Women in the Profession group and spearheads the Women’s Mastermind program, which supports the business development goals of women associates and partners.
Pen Pendleton and Brian Cattell
Pen Pendleton and Brian Cattell serve as partners and founders of CLP Strategies, Brand Crisis Management. Brian manages relationships with a range of international and U.S. clients. He has two decades of financial communications and media experience and an extensive track record of work in Europe, Asia, Latin America, and Sub-Saharan Africa. Brian’s experience includes profile raising; support on many M&A and IPO transactions; earnings presentations; crisis communications; investor relations; and internal communications. Brian has also worked with a range of blue chip clients across different sectors including Gemfields, Arcelormittal, Rio Tinto, and BG Group in the natural resources sector; and Bank of America Merrill Lynch and HSBC in the financial services industry. He has advised on some of the most high profile transactions involving companies operating in growing international markets, including the acquisition by First Quantum Minerals of Inmet in 2013; and the merger of Uralkali and Silvinit – which created the world’s largest potash producer. Brian previously led the New York office of emerging markets focused agency Harmony International. Before that he was a Partner at leading global financial PR agency Maitland (part of the Havas group) where he led the firm’s Natural Resources and International practices. Prior to Maitland, he was Head of the Emerging Markets and Financial Services practices at RLM Finsbury, another leading global agency. Brian previously worked as a financial journalist in a number of international roles, as Senior Correspondent in Europe for New York M&A-focused publication The Deal; and as the Managing Editor of The Prague Post, the leading English language newspaper in Central and Eastern Europe. He is a former chairman of the leading think tank the Bow Group and has written extensively on a range of public policy issues. Brian has a degree in Politics, Philosophy and Economics from Oxford University. He speaks Russian, French, German and Czech.
Pen is a financial communications and media relations professional with over 20 years’ experience in asset management, investment banking and securities trading services. He has advised clients on a variety of litigation and reputational issues, including the IPO of Facebook and the bankruptcies of Enron and Orange County, CA. He is a co-founder of CLP & Partners. On Wall Street, he headed up investment banking media relations in the Americas for Morgan Stanley and spent 10 years in senior communications roles at Credit Suisse. As a Senior Vice President at Abernathy MacGregor, the corporate/ financial services communications agency, he advised clients such as Blackstone Alternatives, Man Group, Hellman & Friedman, and Galleon. From 1994 to 1997, he was Head of Media Relations at The Bond Market Association, serving as the Association’s spokesperson on a variety of fixed income regulatory and market practice issues, including price transparency, municipal regulations, and best practices for structured securities dealers. Earlier in his career, he handled media strategy for the derivatives industry trade group, International Swap Dealers Association (ISDA). In 2011, Pen was named “most respected” on Wall Street by the media intelligence firm, Gorkana. He also serves on the editorial board of the economics blog, Fed Dashboard.
Jacqueline Rifkin is a PhD Candidate in Marketing at the Fuqua School of Business, Duke University. Her research examines the role consumption plays in helping (or hurting) consumer well-being. Her dissertation focuses on the influence of time perceptions and time allocation on consumers’ experiences, decision-making, and well-being. She received a BA in Psychology at the University of Pennsylvania. Prior to her doctoral studies, she worked in both the marketing and market research industries.
Monika Lisjak is an Assistant Professor of Marketing at the W. P. Carey School of Business at Arizona State University. She received her Ph.D. in Marketing from the Kellogg School of Management at Northwestern University. Prior to joining Arizona State University, she was an Assistant Professor of Marketing at the Rotterdam School of Management at Erasmus University and a visiting research scholar at the Graduate School of Business at Stanford University. An overarching focus of Monika’s research is on understanding how consumers’ identities and goals influence their behavior. More specifically, she conducts experiments in the lab and in the field to examine: 1) when and why consumers engage in identity-based consumption; 2) how exerting self-control to attain identity goals influences decision-making; and 3) consumer-brand relationships as aspects of consumer identity. Her work has appeared in leading journals in the field, including the Journal of Consumer Research, the Journal of Personality and Social Psychology and the Personality and Social Psychology Bulletin, and has been featured in several media outlets, such as The Economist, The Huffington Post, Forbes, and New York magazine, among others.
Dafna Goor is a doctoral student in the Marketing Unit at Harvard Business School. She received the 2019 MSI Clayton dissertation award for her research on branding, identity and the self, cultural and social capital, status, and luxury consumption. In her research, she investigates the underlying mechanisms of symbolic consumption. Dafna received a B.A. in Psychology and Business Administration and an M.B.A. from Tel Aviv University. Prior to her doctoral studies, she was Global Business Development and Global Account Manager at Ernst & Young.
Mona Mrad is an Assistant Professor of Marketing at the Lebanese American University. She holds a PhD in Marketing from the University of Manchester and is the recipient of the 2015 Faculty of Humanities Award for Distinguished Achievement from the University of Manchester. Her research interests include branding, luxury, and fashion marketing. Professor Mrad’s research on brand addiction has been published in academic and managerial journals including the Journal of Business Research and the European Journal of Marketing. Professor Mrad also has a degree in fashion design from ESMOD and holds several certifications in fashion business from the London College of Fashion in the UK.
Susan Fournier is the Dean of the Boston University Questrom School of Business. Susan is credited with founding the brand relationships sub-field in marketing and claims six best paper awards to her credit, including the Long-Term Contribution Award in Consumer Research and Emerald’s Citations of Excellence Award for the top 50 articles in Management. Susan maintains a portfolio of research that explores the creation and capture of value through branding and brand relationships. Current projects explore the links between brand strategy and shareholder value, brand co-creation and consumer-generated advertising, the management of person-brands, the power and process of brand parodies, metrics for brand strength and brand community health measurement, attachment style effects on brand relationships, relationship dissolution, and the lived experiences of brand flings, abusive marriages, and secret affairs.
Patricia Hambrick is Faculty Lead of the Professional Evening M.B.A. Program as well as one of Questrom’s Marketing faculty. She teaches branding, marketing management, and global marketing courses and consistently earns top ratings from her full-time and evening students. In May 2017, she received the Broderick Award for Faculty Contribution to Student Learning and Experience. Patricia also founded the Hambrick Group, which develops brand-building strategies—for Fortune 500 and early-stage companies—that connect with consumers and result in growth. At Reebok, as Group Vice President of Global Marketing, Patricia spearheaded the company’s Olympic efforts as well as their acclaimed commitment to human rights. At Timberland, as global general manager of women’s business, she increased sales four times after launching a product line designed specifically for women. Patricia has been recognized with numerous industry awards, including Ad Age’s Most Influential People in Marketing, Sporting Goods Business Woman of the Year, Women’s Sports 20 Most Influential People, Sports Trend Magazine’s Top 100 Industry People, Sports Marketing Executive Marketing Leadership Award, and Drug Store News’ New Product Introduction of the Year Award. A competitive triathlete, marathoner, and sculler, Patricia has a B.S. in political science from University of California, Berkeley, and an M.B.A. from Thunderbird School of Global Management.
Anat Keinan is a Jakurski Family Associate Professor of Business Administration in the Marketing Unit at Harvard Business School. She received her Ph.D. in Marketing, with distinction, from Columbia Business School. Professor Keinan’s award-winning research focuses on Branding, Luxury Marketing, Symbolic Consumption, Consumer Well-Being, Authenticity, and the Consumption of Experiences, and is often featured in top academic, managerial, and popular press outlets.